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Insights from auditing
147+ Cleaning websites
Why 74% of Cleaning Websites Have No Online Booking (And What It's Costing Them)
We audited 1,200+ cleaning company websites and found 74% have no online booking. With 46% of appointments now booked online, that gap is costing real revenue.
Yelp vs Google for Cleaning Businesses: Where Clients Actually Come From
Our 837-site audit shows 76% of cleaning websites lack schema and 33% have NAP mismatches — crippling both Yelp and Google visibility. Here's where to invest.
Why 33% of Cleaning Companies Have the Wrong Phone Number on Google
274 of 837 cleaning websites show a different phone number than their Google listing. That mismatch costs trust, rankings, and booked jobs.
Does Your Cleaning Website Need a Pricing Page? The Data Says Yes
73% of cleaning websites hide their pricing. Our audit of 1,200+ sites shows transparent pricing drives more bookings, not fewer.
What Makes a Visitor Actually Book a Cleaning Service Online
74% of cleaning websites have no booking widget and 46% skip first-time offers. We studied 837 sites to find what makes visitors actually book.
Bonded, Insured, Background-Checked: Why It Needs to Be on Your Homepage
46% of cleaning websites don't mention bonded, insured, or background-checked anywhere on the homepage. Here's what the audit data shows it's costing them.
5 Website Mistakes That Make Cleaning Businesses Look Untrustworthy
69% of cleaning websites lack HTTPS and 67% show no guarantee. We found 5 trust-killing mistakes across 837 audited sites — here's what they cost.
We Audited 837 Cleaning Websites Across 43 Cities — 66% Scored Below 40
We deep-audited 837 cleaning company websites across 43 cities and 11 states. The average score was 38/100 — and 66% scored below 40. Here's what we found.
The Move-Out Cleaning Page Most Companies Are Missing
Most cleaning companies handle move-out jobs but don't have a page for it. Our data on 1,200+ sites shows the revenue they're leaving behind.
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