Cleaning Website Problem Report

36% of Cleaning Websites Have No Before/After Gallery or Portfolio

We found this issue in 415 of 1154 audited Cleaning websites across the United States.

Last updated: March 2026 1,154 sites audited

Why This Matters

Cleaning is a visual service — the transformation is the product. Before/after photos are more persuasive than any written testimonial because they show the actual quality of your work. Without them, customers have to take your word for it. With them, they can see the difference you make.

Frequency by State

75%

73%

72%

61%

60%

60%

60%

58%

56%

Worst Markets for No Before/After Gallery or Portfolio

City	Frequency	Affected Sites
Henderson, NV	85%	11 of 13
Columbia, SC	80%	16 of 20
Scottsdale, AZ	80%	16 of 20
Alpharetta, GA	75%	9 of 12
Marietta, GA	75%	12 of 16

Best Markets for No Before/After Gallery or Portfolio

City	Frequency	Affected Sites
Orlando, FL	2%	1 of 43
Miami, FL	3%	1 of 30
Plano, TX	7%	1 of 15
Phoenix, AZ	13%	2 of 16
Savannah, GA	27%	3 of 11

What Top-Scoring Sites Do Differently

The best cleaning companies in the U.S. maintain a gallery of before/after photos organized by service type (deep clean, move-out, post-construction). They take consistent, well-lit photos and update the gallery regularly. Some embed them on service pages for maximum impact.