Cleaning Website Problem Report

46% of Cleaning Websites Have No Bonded/Insured/Background-Checked Messaging

We found this issue in 532 of 1154 audited Cleaning websites across the United States.

Last updated: March 2026 1,154 sites audited

Why This Matters

You're asking homeowners to give strangers keys to their home. The #1 concern is safety and accountability. If your website doesn't prominently state that your team is bonded, insured, and background-checked, customers assume the worst — or they just book with the company that does mention it.

Frequency by State

55%

54%

52%

47%

45%

44%

44%

36%

36%

35%

27%

Worst Markets for No Bonded/Insured/Background-Checked Messaging

City	Frequency	Affected Sites
Jacksonville, FL	82%	18 of 22
Dallas, TX	80%	12 of 15
Phoenix, AZ	69%	11 of 16
Naples, FL	63%	10 of 16
Round Rock, TX	62%	8 of 13

Best Markets for No Bonded/Insured/Background-Checked Messaging

City	Frequency	Affected Sites
Tampa, FL	19%	3 of 16
Henderson, NV	23%	3 of 13
Charleston, SC	27%	3 of 11
Baton Rouge, LA	29%	5 of 17
Austin, TX	31%	9 of 29

What Top-Scoring Sites Do Differently

The most trusted cleaning companies in the U.S. display bonded, insured, and background-checked badges on every page. They describe their screening process, carry visible insurance documentation, and some even link to their bond certificate. This converts more cautious homeowners who are comparison-shopping on trust.

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