Website Diagnostic Report
The Boardwalk Cleaning Co.
boardwalkcleaning.com · Austin, TX
The Money Pit
You're paying for traffic that hits a broken site
We detected ad tracking (GTM, Google Ads, Call Tracking) on your site, which means you're spending money to drive visitors. But your site scores 48/100, so that traffic is bouncing to competitors. Estimated waste: $2K-$6K/month.
The Boardwalk Cleaning Co.'s website asks people to let cleaners into their home — but shows no bonded/insured badges and no way to book online. That's a trust and conversion problem. Spring cleaning season is here — search volume for house cleaning spikes 40% in spring. Every website gap is costing maximum leads right now.
Issues
11
Lost/Month
$2K-$6K
Missed Leads
20-37/mo
Rating
4.8★
(1,079)
How We Estimated the Impact
Conservative estimate based on industry data. Here's the math.
~1,200 estimated monthly visitors
48% leave due to 10.5s load time (53% leave after 3s) + Chrome "Not Secure" warning on HTTP links + no contact form = ~570 lost visitors
At a 5% booking rate, that's 20-37 missed jobs/month
At $200 avg service call = $4,000-$7,400/month in missed repairs
Plus installs: If even 3 of those became recurring weekly clients, that's another $2,400-$3,600/month.
Top 3 Issues Costing You Money
HTTP does not redirect to HTTPS
Site loads in 10.5s — over 50% of visitors leave
Phone number mismatch with Google Business Profile
Timing: Spring cleaning season is here — search volume for house cleaning spikes 40% in spring. Every website gap is costing maximum leads right now.
All Issues (11)
Sorted by severity. Click any issue to see details and estimated impact.
Site loads in 10.5s — over 50% of visitors leave critical
At 10.5s, more than half of potential customers never see the site. In cleaning, a lost lead isn't just one $180 clean — it's a $4,500 recurring customer.
Phone number mismatch with Google Business Profile critical
Website: (512) 258-4798, GBP: +1 512-881-8505. Google uses NAP consistency to rank local businesses. This mismatch hurts the map pack position.
HTTP does not redirect to HTTPS high
The Boardwalk Cleaning Co.'s site has SSL but doesn't force HTTPS. Some visitors see Chrome's "Not Secure" warning. A simple redirect rule fixes this.
No clear CTA above the fold high
Visitors land on the page and don't know what to do next. No "Book a Cleaning", "Get Instant Quote", or "Schedule Online" visible without scrolling.
No contact form high
Only a phone number. Many homeowners prefer to submit a request rather than call — especially for scheduling regular cleaning.
No service area pages high
Zero location-specific pages. When someone Googles "house cleaning Austin", The Boardwalk Cleaning Co. is invisible. Each service area page captures local searches.
No LocalBusiness schema markup medium
Google can't understand the business type, service area, or hours from the code. Schema markup helps show rich results in local search.
No blog or content hub medium
No blog means no long-tail SEO. Competitors writing "How much does house cleaning cost in Austin?" capture searches this site never will.
No Airbnb/vacation rental cleaning page medium
Airbnb turnover cleaning is a growing high-frequency revenue stream. Without a dedicated page, this market segment goes to competitors.
19 unoptimized images low
Not in WebP/AVIF format. Converting them cuts page size and improves load time.
Image alt tag coverage only 79% low
Most images lack alt text. Hurts SEO and accessibility.
Issues by Category
3
issues
2
issues
2
issues
2
issues
1
issue
1
issue
Competitive Position
The Boardwalk Cleaning Co. has a 4.8★ rating with 1079 reviews in Austin. No service area pages means invisible for local searches. Missing instant quote puts them behind competitors who offer it.
Recommended First Step
Fix phone number mismatch with google business profile
Fix Cost
$500-$1,500
Timeline
3-5 days
Missed Repairs/mo
$4,000-$7,400
If even 3 of those became recurring weekly clients, that's another $2,400-$3,600/month.
Long-term opportunity
Full website rebuild + instant quote system + 20 service area pages + recurring plan funnel + SEO optimization ($1,000-$2,000/month retainer)
See how all Cleaning websites in Austin compare →
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